MEET ZANE

A woman with long brown hair and blue eyes, smiling, wearing a black top, posing with her arms behind her head against a plain white wall.

I didn’t have a roadmap into the fashion industry. I built one.

I’m Zane - international Fashion Stylist, Creative Director and founder of Style Boss, with over 15 years of experience working across the global fashion industry.

I created Style Boss to share the real-world knowledge, experience and lessons that helped me build my career and give the next generation of stylists the guidance I wish I’d had when I was starting out.

Fashion was always how I expressed myself.

Even at school, I was constantly searching charity shops, vintage stores and Japanese boutiques for one-off pieces, reconstructing clothes and putting things together in a way that felt completely my own.


But loving fashion and knowing where I belonged within the industry were two very different things.

It was during work experience in Sydney, after trying several different areas of fashion, that I began working alongside a stylist. That was the moment it clicked. This was what I wanted to do.

“

Not long after, I packed my bags and moved to London to pursue it.

I didn't have a perfectly mapped-out career plan or a network waiting for me when I arrived. I interned, assisted, worked for very little at times and took every opportunity I could to learn. It was hard work, but I was relentless. I'd sacrificed too much to move across the world and not give it everything I had.

There wasn't one big break that suddenly changed everything. I built my career piece by piece.

Behind the scenes of a photography or video studio with professional lighting and equipment, including softboxes, light stands, and a director's chair, all set up on a white backdrops and flooring.
A woman is giving a presentation in a room with a screen displaying a PowerPoint slide titled 'Fundamentals of external styling'. The audience, mainly women, are seated and listening. The room has white walls, modern lighting, and glass doors, with some people taking notes and paying attention.

Every shoot, every assisting job, every relationship and every experience taught me something. Eventually, the small jobs became bigger jobs. The assisting became my own work. And after years of building my experience and reputation, I reached a point where clients weren't just paying me to style - they were paying me for the value of my experience.

That was when I knew I'd built a career.

A woman shopping in a clothing store, reaching out to pick a black leather handbag from a display rack with dresses and handbags. The store has a modern design with a textured wall and neon lighting.

Since then, that career has taken me across London, Paris, Dubai and internationally, working across editorial, advertising, celebrity styling and creative direction.

And so much of what got me there had nothing to do with simply having “good style.”

It was understanding the industry. Knowing how to work on set. Building relationships. Creating opportunities. Developing a reputation. And continuing to show up when things weren't happening as quickly as I wanted them to.

That's the knowledge I now bring to Style Boss.

Because you can learn the creative side of styling but building a career in this industry requires understanding everything that happens around it too.

FROM OUR STUDENTS